A consumer
is an individual who buys products or services for personal use and not for
manufacture or resale. A consumer is someone who can make the decision whether or not to
purchase an item at the store, and someone who can be influenced by marketing and
advertisements. Any time someone goes to a store and purchases a toy, shirt, beverage,
or anything else, they are making that decision as a
consumer.
Basically, without
consumers there would be no economic system. Without consumers to purchase the goods,
there would be no demand for the goods. This has an effect on the entire economic system
as well. It includes everything from the product itself to
marketing.
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