One specific commercial that you can look at the use of
conditioning in is the intel commercial linked below. This commercial doesn't even
advertise a specific product and is using conditioning specifically to link a feeling to
the brand name. Two examples of conditioning are the inclusion of a diverse group of
workers all dressed in relatively hip clothes, suggesting an image of hip young people
working for Intel and the color themes of light blue and white creating an atmosphere of
modernity, again meant to connect that feeling with the Intel
brand.
Tuesday, March 27, 2012
Businesses often make use of conditioning techniques in their commercials. Think of 5 specific examples of such advertising. Describe how the...
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