John and Bernard share quite a few similarities. First, they are both conditioned (albeit in vastly different ways). Bernard is a product of the World State and therefore a product of World State conditioning--everything from biological and physical conditioning that starts within the London Hatchery, guaranteeing that whether your are an Alpha or an Epsilon, you will be satisfied within your station. Bernard's conditioning continues with his education, with the various World State mottoes/sayings that are repeated throughout the book (Community, Identity, Stability; Ending is better than Mending; Orgy Porgy). He is conditioned to use soma whenever life becomes slightly unpalatable, to believe that viviparous reproduction is taboo, and to see death as being nothing more than a means to an end for a community member who is no longer useful. Sure, Bernard may rail against some of his conditioning because of being an Alpha who doesn't fit it in because of his small stature, but he is conditioned nonetheless.
John's conditioning is less conventional, but it does exist. He's conditioned by his mother, Linda, to believe that the World State is some utopia worth returning to (though his opinion quickly changes once he gets there). He's conditioned by the savage tribe with whom he lives that promiscuity is abhorrent. This is evident when he sees the other savages' violent reaction to Linda sleeping with their mates. John also reads the complete works of Shakespeare without any guidance, using it as basically a tome by which he judges all human behavior. This "conditioning," so to speak, again solidifies his belief in monogamy and that a woman who strays from this is "an impudent strumpet." Finally, his life with the savage tribe conditions him to believe that physical suffering equates to purification, hence his behavior toward the end of the novel when he whips himself for his impure thoughts and desires for Lenina.
The biggest difference between Bernard and John is that John does strive to stand out from what is considered acceptable or normal, both in the savage reservation and within the World State. On the reservation John is ostracized because he is not of the same ethnic background as the rest of the savages. He doesn't get to take place in their rituals, yet he does so on his own. When he gets to London and realizes the "Brave New World with such people in it" is more horrifying than utopian, he questions it at every turn. Bernard, on the other hand, only questions or fights against the World State because it doesn't suit him to comply. He's an Alpha who isn't accepted by other Alphas because he is small. He's teased and talked about behind his back. Because of this he acts like a petulant teenager, breaking minor rules like not taking soma and wanting to have alone time with Lenina. Yet, when he brings John and Lina back to London, he uses Linda's connection to the Director to send him packing and save himself from being exiled, and he uses his connection to John to gain instant popularity. After that he's more than happy to be Bernard, the World State Alpha.
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