Public relations is the process of communication between a company, organization or individual and the public. It is generally concerned with creating a favorable public image. It deals with factors such as crisis management, customer and employee relations, communication and the relationship with the community.
Positive affiliations with the public, customers, employees, etc. is very important. In addition, public relations is greatly concerned with how the public portrays these companies, organizations, or individuals.
There are many different areas of public relations including financial public relations and product public relations.
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