Public relations is the process of communication between a
company, organization or individual and the public. It is generally concerned with
creating a favorable public image. It deals with factors such as crisis management,
customer and employee relations, communication and the relationship with the
community.
Positive affiliations with the public,
customers, employees, etc. is very important. In addition, public relations is greatly
concerned with how the public portrays these companies, organizations, or
individuals.
There are many different areas of public
relations including financial public relations and product public
relations.
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