Why does Huxley choose to introduce his 'Utopian' society in such a manner?Brave New World by Aldous Huxley

In one criticism of Aldous Huxley's Brave New
World, the author writes that the New World is an "unsettling, loveless, and
even sinister place."  And, it is because the New World is such a place that Huxley
begins his satiric novel in the manner that he does--to purposely alienate his
audience.  For, Huxley seeks to elicit in his audience disturbing feelings that the
futuristic society has eliminated.  Having described the New World as "a nightmare" in
his Brave New World Revisited, Huxley wants his disutopia to
disturb, not provide any "joyful anticipation."

In his
novel, Huxley hopes to excite his contemporary audience of the 1930s and work on the
complacency of his bougeois audience regarding Communism and "Fordist American
Capitalism" with its concept of mass production.  In addition, Huxley touches on his
audience's revulsion of the Pavlovian behavioral conditioning with the hypnopaedia of
the citizens in the New World.

In short, Huxley seeks to
alert and warn his audience of the dangers of technology, biological and mechanical.  In
his introduction to his novel, he overtly states his
theme:

The
theme of Brave New world is not the advancement of science as such; it is the
advancement of science as it affects human
individuals.

The opening
chapter gives the audience a shocking intoduction to this theme, one that, hopefully,
will move his readers from their bourgeois complacency.