What role does self-deception have to play in "Twelfth Night", particularly in regard to the character Malvolio?

If you think that the first real action that happens in "Twelfth Night" is Viola deciding to costume herself as a boy and live under the name Cesario (though we do not hear the actual name "Viola" until Act 5 of the play!) it seems pretty clear that Shakespeare is putting deception, disguise and self-deception on the agenda.

Have a think about Olivia's excessive mourning for her brother, about Orsino's dogged pursual of Olivia (who, it turns out, he doesn't really love anyway!) despite the fact that she won't give him the time of day, about Sir Andrew's insistence (in his challenge to Cesario) that he really is a terrifying, macho, sword-fighting king - and you might start to realise just how much self-deception there is in a play whose subtitle is "What You Will" (which you might paraphrase as meaning "What You Wish For").

Malvolio, of course is the key example. He immediately sees him self in the MOAI of Maria's letter, and immediately decides that Olivia must be in love with him (the dots are in the letter, but he joins them!). Like Viola, he also dons a "disguise" which marks his self-deception: a pair of lurid yellow stockings, as a sort of sexual "outfit" for Olivia. It's a mark of quite how powerful the imagination - and the will - can be that the sombre, serious Malvolio can be gulled so absolutely as to put them on.